If your website is 5–10 years old, it probably feels like flipping through an old magazine—static, slow, and out of step with how people buy today. We see this often: legacy sites aren’t built to convert, to render smoothly in modern browsers, or to be indexed cleanly. A thoughtful website redesign (revamp, overhaul, or refresh—whichever truly fits) aligns message, design, and performance so the site actively captures leads and supports sales—while smart automations quietly reduce your team’s workload.

Our approach is practical and conversion-led. Today’s web is fast, animated, and intentional; design should guide users where you want them to go, not just decorate pages. After a proper redesign, lead capture climbs and sales conversations get easier because the site has already done half the explaining.

Do You Need a Redesign or Just a Refresh?

Choose the lightest solution that still delivers results. If your site simply looks dated but the structure and performance are solid, a refresh might be enough. If conversions are lagging and the experience feels like a static brochure, a redesign will pay off quickly.

• Conversion symptoms: traffic without leads, high bounce, weak micro-conversions, abandoned forms, vague CTAs.

• UX red flags: inconsistent styles, dense layouts, clunky navigation, mobile breakage, inaccessible components.

• Performance & SEO: poor Core Web Vitals (LCP/INP/CLS), render-blocking scripts, heavy images, thin content, messy redirects.

• Ops friction: no design system, one-off templates, unreliable analytics, scattered integrations.

Refresh: visual tune-up on the current skeleton. Redesign: rework information architecture, templates, component library, copy strategy, performance, and tracking—plus an SEO-safe migration. Rebuild: new stack/CMS and deeper content model changes when platform limits block growth.

What Modern Websites Do (That Legacy Sites Don’t)

Modern sites establish trust at a glance: crisp typography, purposeful spacing, credibility near CTAs (logos, ratings, proof), and motion that guides—not distracts. We use animation to reveal, emphasize, and confirm, supported by clear states (loading, focus, validation) that reduce cognitive load and increase completion rates.

Accessibility and mobile-first are defaults. We design with WCAG 2.2 targets, logical headings, keyboard navigation, and real-world contrast. Mobile patterns prioritize thumb reach, sticky navigation, short forms, and media that won’t choke bandwidth. It’s good for users, for SEO, and for conversions.

Finally, we wire automations that lower your team’s workload: progressive forms, lead routing and enrichment, lifecycle emails, and event-driven triggers. The website sells while your team sleeps, and your ops stop firefighting.

Our Redesign Process (SEO-Safe & Performance-First)

1) Audit & Goals → KPIs That Matter

We begin with a compact audit: analytics, search console, heatmaps/session recordings, technical performance, and content inventory. Together we set targets—conversion rate, qualified leads, time to first interaction, and Core Web Vitals—so success is measurable and prioritization is obvious.

2) IA & Content Strategy (Topic Clusters + Schema)

We restructure navigation around how buyers research. That includes topic clusters, internal linking rules, and schema to clarify entities for search engines. Legacy sites tend to bury essentials; we pull them forward, tighten copy, add objection-handling content (FAQs, comparisons), and design for scale.

3) UX/UI Design with Purposeful Motion

Wireframes → interactive prototype → polished UI. We build a reusable component library (hero, features, pricing, proof, cards, forms) for consistency and velocity. Motion focuses attention and confirms actions instead of becoming a distraction.

4) Build & SEO-Safe Migration (301s, Tracking, CWV)

We implement on WordPress, Webflow, Shopify, or a headless stack—whatever keeps you fast and manageable. A dedicated redirect map (301s) preserves equity. We optimize assets, trim scripts, and tune Core Web Vitals (LCP/INP/CLS). QA covers accessibility, responsive states, forms, and integrations. Analytics (GA4) and consent are validated before go-live.

5) Launch + 90-Day Optimization Sprints

Launch day is the start. We monitor crawl health, validate events, and iterate through A/B tests on high-value templates (home, pricing, PDP, lead forms). Expect a cadence that compounds gains as insights loop back into UX and content.

Solutions by Use Case

B2B Lead-Gen (More Qualified Demos, Fewer Drop-Offs)

We streamline the path to pipeline: friction-balanced forms, proof near CTAs, objection-handling FAQs, and embedded scheduling when intent spikes. Smart routing and enrichment mean sales works fewer, better leads. Post-launch, nurture automation carries the follow-through so reps aren’t chasing cold forms.

SaaS (Storytelling, Pricing Clarity, Self-Serve Trials)

We combine narrative demos with interactive UI snippets so visitors grasp value fast. Clear pricing patterns, plan comparison, and UX microcopy reduce support tickets. Docs hubs, “what’s new,” and in-app event triggers drive adoption and keep churn in check.

Ecommerce (PDP Speed, Filters, Checkout Trust)

We compress images, lazy-load media, and simplify PDP hierarchy so value is obvious above the fold. Better search and filtering, trust signals near Add-to-Cart, and payment microcopy remove friction. Expect faster pages, higher add-to-cart, and healthier checkout completion.

Local Services (Location Pages, Reviews, Click-to-Call)

We align with Google Business Profile, build high-intent location pages, surface reviews, and make calling or booking one tap away. Mobile visitors should never hunt for your number—ever.

Pricing & Timeline (Transparent, Scope-Based)

Typical Ranges by Site Size & Complexity

• Tight Refresh (light IA + visual update): refine what works, modernize visuals, tighten copy, fix performance quick wins. Timeline: ~3–5 weeks.

• Focused Redesign (core templates + SEO-safe migration): rebuild IA and key templates, implement a component library, integrate automations. Timeline: ~6–10 weeks.

• Full Overhaul (new IA, system, integrations): complex templates, content model changes, advanced search/filters, multi-region or multi-brand. Timeline: ~10–16+ weeks.

What Drives Cost (So You Can Control It)

• Scope: number of page types and unique components.

• Functionality: search, filters, calculators, gated assets, multilingual.

• Content: new copy vs. lift-and-improve; imagery and iconography.

• Platform: WordPress, Webflow, Shopify, or headless; hosting/CDN.

• Integrations: CRM, marketing automation, payments, analytics, PIM.

• Compliance: accessibility, privacy, security reviews.

How We Keep You on Budget and Schedule

• Clear KPIs and a prioritized backlog from day one.

• Design system and component library to avoid one-off “snowflakes.”

• Weekly demos, written summaries, and decision logs to prevent drift.

• “Ready-to-build” gates (copy/assets/integrations) before development starts.

Simple Rule-of-Thumb Estimator

• Base scope: 5 core templates × medium complexity = Focused Redesign (6–10 weeks).

• Add-ons: +2 weeks for advanced search/filters; +1 week for automation/CRM; +1–2 weeks for multilingual.

• Reduce time: finalize messaging early, centralize assets, and appoint a single feedback owner.